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The psychology of stereotypes
Location: BlogsLive Blog! Iran 360˚: Exploring Politics, Economics and Society in a Global Hot SpotLive Blog! Iran 360˚: Exploring Politics, Economics and Society in a Global Hot Spot    
Posted by: ICFJ Staff 4/4/2008 5:49 PM
Lunch break is over and speakers and participants are back in the Federal Room for a speech by James Breckenridge of the Stanford University. Dr. Breckenridge is using different examples to describe different psychological aspects of stereotyping such as essentializing.
Lunch break is over and speakers and participants are back in the Federal Room for a speech by James Breckenridge of the Stanford University. Dr. Breckenridge is using different examples to describe different psychological aspects of stereotyping such as essentializing. 

Journalists have a unique role of changing the society's biases through reporting on issues.

Some points:

  • Stereotypes are structures in our mind that are a gift from our evolution. When we here something about a group, we automatically knowledge of a group. When we reduce the variability factor in our stereotypes, then it becomes dangerous. It's like generalizing our knowledge of one person, to an entire group.
  • We think categorically. When we apply our stereotypes, we categorize people according to factors such as "us" and "them."
  • Essentializing is the most dangerous aspect of stereotyping. Once we essentialize a certain example as our mindset for Iranians, then this will effect all our decisions about Iranians.
  • Study: "Partisans always view the news coverage as unfair."
  • We process emotional stimuli automatically and unconscious.
  • Negative campaigning don't attend to work but will be remembered better.
  • Negative events enhance memory.
The advantage of negative news: Dominant, credible, contagious, risk influential
countering Stereotypes:

Balance and complexity in a report helps avoid unintentional stereotypes.
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