Shufiyan’s background has been in public relations and journalism (The Leader, The Sun, Cambodia Times). Shufiyan’s involvement with web video started in 2002 as content provider for Cyberjaya.tv and Malaysia.tv, the two pioneering initiatives for video ‘broadcast’ through the internet.

At the end of 2006 Shufiyan joined Malaysiakini to manage Malaysiakini.tv. Malaysiakini.tv’s primary focus is to provide audio visual support for Malaysiakini.com though they have played a prominent role in covering issues that concern the Indian community temple and settlement demolition, displacement of former estate workers and so forth.