December 2009 Newsletter

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                                <td width="100%" valign="bottom"><span id="dnn_ctr14486_dnnTITLE_lblTitle" class="SectionTitleNoPad">Winter 2009 | Volume 18, No. 4</span>

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Can German publishers out-Google Google?

Eric Ulken

In the still-unfolding story of the media crisis of 2009, Google’s Philipp Schindler might find himself cast as the villain. As head of the search giant’s northern European business, he’s been on the receiving end of plenty of harsh rhetoric from publishers angry about Google’s liberal aggregation of their content.

“Currently there is only one victor—and that’s Google,” publishing titan Hubert Burda told manager magazin in July.

That was after European media executives, including Burda and the chiefs of Axel Springer, Bertelsmann and Gruner Jahr, signed the so-called Hamburg Declaration, which—without mentioning Google—called for online copyrights to be respected but failed to explain exactly how they are currently being violated. “We no longer wish to be forced to give away property without having granted permission,” the publishers said.

“We send publishers a billion clicks a month worldwide. That’s certainly fair,” Schindler countered in an interview with Der Spiegel in August (English translation here).

American publishers by now have largely given up fighting with Google over its aggregation practices, attempting instead to harness the benefits of inbound search traffic by investing in search engine optimization. In Europe, where privacy concerns weigh heavily, Google is viewed with more suspicion— though media executives seem increasingly aware that they may be on the losing side of this battle.

“I would be pleased if publishers would take the energy they’re investing in attacks on Google and use it to develop successful Internet business models instead,” Schindler said.

Burda’s company, Hubert Burda Media, is no doubt looking to do just that with its own aggregation site, launched in September to compete with Google News. Nachrichten.de practices what could be called “responsible aggregation” by offering to share a portion of advertising revenue with the 496 sources that supply the site with news content—including Burda’s competitors.

But if news is only a small portion of most users’ online activity, will Nachrichten. de ever achieve the economies of scale that have made Google so successful as an aggregator and advertising platform? And can a publishing company—even a tech-savvy one like Burda—succeed at the highly technological game of content aggregation, where the best algorithm usually wins?

Indeed, German publishers have been nervously eyeing the collapse in advertising—and now circulation—at American newspapers and are determined to avoid making the mistakes their American counterparts have made.


Two factors have helped dampen the impact of the crisis on German media companies so far: The first is that publishers tend to rely less on advertising revenue than their counterparts in the U.S. and the U.K. The second, according to Spiegel Online editor Rüdiger Ditz, is that Germany has relatively few popular blogs and alternative media to pull readers away from mainstream offerings.

This is changing. A rapid increase in broadband penetration in Germany in the last few years—OECD data shows it’s nearly doubled since mid-2006 and is now higher than in the U.S.—is bringing online content to many more people. As consumption habits adapt and eyeballs shift to the Internet, print circulation trends will likely follow those in the U.S. and the U.K., whose biggest broadband growth happened earlier. As circulation drops, the pain will become more acute, and some publishers will probably give in to the temptation to charge for online content.

In a speech in October to editors at Medientage München, American media consultant and commentator Jeff Jarvis told assembled news executives to consider the U.S. as the “canary in the coal mine.” Indeed, German publishers have been nervously eyeing the collapse in advertising—and now circulation—at American newspapers and are determined to avoid making the mistakes their American counterparts have made.

It’s understandable that German publishers would want to embrace technological innovation—something most American media companies, to their detriment, paid only lip service to until recently. But trying to replicate Google’s success as an aggregator seems like a risky bet.

Eric Ulken, the former editor for interactive technology at the
Los Angeles Times, was a 2009 Burns Fellow at Spiegel Online in Berlin.

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Tear Down This Quote

2007 Burns Alumna Christine Lagorio pushing her bike in front of the Berlin Wall.
Over the years, I’ve noticed one particular difference in the way German and American media recount the end of the Cold War. In American retrospectives, Ronald Reagan’s line “Mister Gorbachev, tear down this wall” is usually central to the story, whereas Germans tend to build their narratives around a cryptic sound bite attributed to the Soviet leader—“Wer zu spät kommt, den bestraft das Leben” (alongside the slogan of Leipzig protestors, “Wir sind das Volk”).

When I started working on my feature, I was interested in examining how the view of Reagan’s Berlin speech has changed over time. I remember clearly how it was received in West Germany in 1987, when everyone I knew and every commentary I read or heard dismissed Reagan’s message either as jaw-droppingly naïve or needlessly provocative. It was only after the fall of the Wall that the address at the Brandenburg Gate got a new lease on life, because it suddenly seemed so prescient.

What I learned from my reporting was that Reagan’s iconic line was controversial not only among West German intellectuals, but also within the Reagan administration, where the State Department and the National Security Council actually lobbied to get the now-famous words taken out of the speech.

Brian in Germany at age 18.

I also found out that Gorbachev never actually said “Wer zu spät kommt, den bestraft das Leben,” even though one can still find German TV documentaries that include the phrase as a voice translation over his sound bite outside Berlin’s Neue Wache on October 6, 1989. He actually told reporters there that “dangers await only those who don’t react to life.” It was his media-savvy spokesman Gennady Gerassimov who provided the famous sound bite the following day, telling reporters outside a closed Politburo session that Gorbachev said “those who are late will be punished by life itself.” The English-speaking reporters scratched their heads, with one remarking that it sounded like something from a fortune cookie. But then the German reporters in the room translated it on the fly, and the result sounded so good that many Germans now think it’s an old folk expression.

With funding from a Burns alumni travel grant, I traveled to Germany this past June to report on several stories about the 20th anniversary of the fall of the Berlin Wall. My story on the two famous quotes can be heard on the web at www.onthemedia.org.

I also had the opportunity to put together another feature I originally planned to do 10 years ago. Back in 1987 and 1988, when I was 18 years old, I was an exchange student in the West German industrial city of Gaggenau, near the northern Black Forest. My class at the Goethe-Gymnasium would go on to graduate the following summer, as the East German regime was beginning to come apart. This year, the Class of ‘89 held a reunion, and I attended. I got a chance to talk to my former classmates to get some West German perspectives on the two decades since the fall of the Wall. You can find my feature and some extra materials here.

Brian Zumhagen is the weekend edition host at WNYC - New York Public Radio. He spent his Burns Fellowship at MDR-Sputnik in Halle in 1994.

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<span id="dnn_ctr14490_HtmlModule_HtmlModule_lblContent" class="Normal"><p><font face="Arial" size="3">Journalists tackle biotechnology and ethics</font><br>

Mario Kaiser (2008), Curt Nickisch (2005), Ayla Jean Yackley (1999), Ulrich Timm (1991), Dr. Björn Peter Böer (1988) (from left to right; photographer: Jan Lauer/wdv).

In early October, the Internationale Journalisten-Programme invited 60 journalists from 20 countries to discuss “Biotechnology and Its Impact on Society” at its alumni conference in Heidelberg, one of the main clusters of Germany’s biotechnology industry. IJP administers 12 international fellowships in Germany, including the Burns Fellowship, and organizes an annual conference for alumni of its programs.

At a time when the closing of newspapers and staff reductions in newsrooms around the world raise concerns about the end of journalism as we know it, the attending journalists—including five Burns alumni—chose not to lament the challenges facing their profession. Instead they educated themselves in biotechnology and the ethical questions raised by its rapid advancement.

Setting the tone for a conference heavy on controversial issues, Professor Dr. Werner Arber, who received the Nobel Prize in medicine in 1978 for his work relating to enzymes and molecular genetics, said in his opening lecture that “genetic engineering will shape the future of our planet.” Calling a moratorium on genetically-modified food “nonsense,” Dr. Arber said that he expected crops to undergo several genetic changes in the foreseeable future. “We are already too many people on this planet,” he said. “We need to feed them.”

In a series of panel discussions spread over three days, biotechnology experts and journalists discussed a range of issues from stem-cell therapy and personalized medicine to the effects of the financial crisis on research and development.

The free will,” Stefánsson said, “is simply an illusion.”

In a provocative keynote speech, Dr. Kári Stefánsson, CEO of deCODE Genetics, projected that in five to 10 years most people would have their genetic information tested. Pointing out that the cost of genetic testing has already dropped from 1,000 to 500 euros, he said that he eventually expected the cost to be a fraction of this and thus to become increasingly popular.

Dr. Stefánsson, whose Reykjavik-based company is attempting to genetically map the population of Iceland, said that “the big question” is whether it is justifiable to give people information about their health risks derived from genetic testing. “I have no aspiration to tell people how to use information about themselves,” he said.

Calling a person’s DNA “the holy grail,” Dr. Stefánsson said that an individual’s destiny is, to a large extent, written in his or her genes. “The free will,” he said, “is simply an illusion.”

Mario Kaiser is a freelance journalist based in Berlin. He spent his Burns Fellowship at the Arizona Republic in Phoenix, Arizona, in 2008.

FELLOWSHIP IMPRESSIONS
 

Barbara
Barbara Leidl

“I was able to experience the life of a foreign correspondent, without some of the more tedious requirements and duties.”

- Barbara Leidl, Bayerischer Rundfunk (Radio); Hosted by Oregon Public Broadcasting, Portland, OR

“People will have to die for my articles to run in The Washington Post. On only my second day in the newsroom…I was welcomed by the obituary editor via email, saying that he was missing Helmut Kohl in his database. In a subsequent meeting (‘What, Helmut Schmidt is still alive?’), he added another chancellor to the list…

What remains (other than the obituary for Helmut Schmidt, which I promised to send), is the wish to maybe go back to the United States as a correspondent. I have learned to love this country with all its contradictions and possibilities, but yet didn’t see enough of it between July and October 2009. I will return for sure. I will stay in touch with colleagues at the Post, and was asked to possibly write a couple more stories for the business or editorial desks. Nobody will have to die for those stories.”

- Roman Pletter, Freelance Reporter & Editor, Hamburg; Hosted by The Washington Post, DC

“Though I didn’t anticipate it earlier, I slowly became designated as the American correspondent, with the majority of my remaining work touching on the U.S., from foreign oil consumption to healthcare and student loan reform.”

- Helen Chang, Freelance Journalist, Vienna, Austria; Hosted by Financial Times Deutschland, Hamburg


Doris“Television producers here are advanced—technically as well as editorially; they are brave, loyal and gutsy; they take care of their product and of each other. They defend an ambition—which is rare in a notoriously illreputed and superficial American TV environment—to produce programs with depth. I have left the station with great humility—considering our ongoing bickering at public broadcast stations in Germany, where the government each year drops a big sack of money in front of our door.”

- Doris Tromballa, Bayerischer Rundfunk, Munich; Hosted by WPBT, Channel 2, Miami, FL

Milan
Moises Mendoza

“My Burns Fellowship was at times overwhelming but also freeing. It wasn’t easy coming into a foreign environment with the language skills of a small child. But it was wonderful to discover that I could adjust, perform and learn. And I loved that many of my colleagues seemed to want to learn as much from me as I wanted to learn from them.”

- Moises Mendoza, Hearst Fellowship Reporter, Houston Chronicle, TX; Hosted by Frankfurter Allgemeine Zeitung, Frankfurt

“All colleagues at NewsChannel 8 were extremely inquisitive, and I never had to complain about not enough questions. While the worldly cameramen...often have traveled half the globe, I was for many reporters, who have never left their continent, the expert on Europe and world affairs…”

- Björn Winter, Sat 1 (TV), Hamburg; Hosted by KGW NewsChannel 8, Portland, OR

The Chicago Tribune is so prepared for the arrival of the annual Burns Fellow that the first thing they did was provide me with a bike, complete with lock and helmet...I could not have asked for more.

“I soon scored my first assignment which took me to Milwaukee, 90 miles north of Chicago, in Wisconsin, where I researched a piece about the remains of the once vibrant German culture...I met with sausage makers, beer brewers and even went to the annual German-American day, where my surreal experience was complete when the Rivercity orchestra struck up the German national anthem—and people started singing along, in dirndls and lederhosen, no less.”

- Fredy Gareis, Freelance Journalist, Der Spiegel, Berlin; Hosted by Chicago Tribune

“As a weekly magazine, Spiegel’s editorial rhythms were much like BusinessWeek’s. But in contrast to the endangered weekly model at home, Der Spiegel is financially healthy. An editor explained to me that several years ago, management of the magazine decided not to rely too heavily on advertising for revenue. Instead, more than half of revenues would come from subscriptions and newsstand sales. With this setup, a recession and concomitant slump in advertising wouldn’t mean the implosion of the publication’s finances. Also remarkable to me is that the magazine is partially employee owned, with employees receiving dividends each year. Nice model, I thought. Why can’t we do this in the U.S.?”

- Moira Herbst, Writer, BusinessWeek, New York; Hosted by Der Spiegel, Berlin

“I was surprised to learn that my German was good enough for writing. I wrote all my stories at Die Welt in German...The colleagues who edited me did a very nice job of turning my clumsy stories into better language, while retaining my structure, quotes, style, and jokes.”

Chris- Helen Fields, Freelance Journalist, Washington, DC Hosted by Bild and Welt/Welt am Sonntag, Berlin

“It was interesting for me to see how such a large radio station functions: compared to local stations in the U.S., the Bayerischer Rundfunk is enormous. It has five separate frequencies and thousands of staffers and freelancers. I am quite sure it dwarfs even NPR. The amount of content it puts out every day is staggering, and to see how this process works, which is exceedingly different from how KALW operates, was fascinating to me.”

- Chris Hoff, Freelance Reporter/Producer, KALW Public Radio, San Francisco, CA; Hosted by Bayerischer Rundfunk-Radio, Munich

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CONTACT INFORMATION
Address (USA):
International Center for Journalists (ICFJ)
1616 H Street, NW, Third Floor
Washington, D.C. 20006
Tel: 1-202-737-3700
Fax: 1-202-737-0530
Email: burns@icfj.org
Address (Germany):
Internationale Journalisten-Programme
(IJP) e. V.
Postfach 1565
D-61455 Königstein/Taunus
Tel: 49-6174-7707
Fax: 49-6174-4123
Email: info@ijp.org

The Burns Fellowship program
is administered jointly by:



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Frank
Dr. Frank-Dieter Freiling

Dear Friends,

Another year comes to a close. It brought us a new administration in the U.S. and a newly composited government in Germany just last month. Both governments will have a big impact on the mood and issues of the transatlantic agenda.

You will find attached more information about a huge new initiative that is available to Burns alumni who wish to increase foreign news coverage at their home media. Together with the Ford Foundation and Goldman, Sachs & Co., we are able to offer IJP Research Grants to Burns alumni, in a volume even bigger then the actual 2010 Burns Fellowships. I encourage you to look carefully at the criteria of these grants and hope you will use this unique opportunity to its fullest.

Of course you are always invited to our Burns Dinners, in February 2010 in New York, most likely in the last week of that month, and in early May 2010 in Berlin. Details will be sent to you as soon as they are final, but also look out for announcements on the Burns alumni portal and the Burns Facebook page.

In addition, we are in the process of establishing regional chapters of Burns alumni, both in the U.S. and in Germany. If any of you are interested in assisting with these regional groups—organizing social gatherings for regional alumni four or five times a year, perhaps with a distinctive speaker in the area—please let us know.

I wish you all a peaceful holiday season and a great start to a rewarding new year, full of good stories to cover.

Frank



Alumni News
1989
Tatjana Gräfin Dönhoff recently published her third book, Die letzte Fahrt des Hindenburg.

1990
Michael Amtmann is working as the media spokesman for FilmFest Munich. The next festival will be held June 25 - July 3, 2010.

1995
Nina Keck
Nina Keck (pictured, above) won her second National Edward R. Murrow Award for “use of sound” on a story she did for Vermont Public Radio that was later aired on National Public Radio. She won her first award for investigative reporting in 2006.

1996
Michael Weissenborn returned to Stuttgart from Texas to become director of the James-F.-Byrnes-Institut (German-American Center).

1998
Volker Weidermann, head of the arts section of Frankfurter Allgemeine Sonntagszeitung, was awarded the prestigious Kurt-Tucholsky Preis 2009 in recognition of his last book “Book of Burned Books,” and his writing for FAS. Karen Kleinwort has moved to Vienna where she continues to freelance and will explore other professional opportunities.

2000
Becker baby
Oliver Becker became a father for the second time. Tessa Augusta Tami was born in August and joins brother Konrad, who is nine years old.

2001
Christian Plaep became
the press spokesman for
the World Wildlife Fund (Germany) in Frankfurt.


2002
Amy Braunschweiger published her first book Taxi Confidential: Life, Death and 3 a.m. Revelations in New York City Cabs. Find out more on her blog: nyctaxiconfidential.
blogspot.com.


2005
Manuel Hartung is on sabbatical from Zeit magazine and is pursuing a masters in public administration as a McCloy Scholar at the John F. Kennedy School of Government at Harvard University. He is scheduled to complete his studies in May 2011, and then will return as editor-in-chief of Zeit Campus. Fabian Mohr works as a member of the Zeit Online editorial management board, in charge of development and multimedia formats, in Hamburg.

2007
Bettina Gartner won the 2009 European Junior Science Writers Award from the Euroscience-Foundation.

2008
Tony Ganzer has continued to live in Germany after his fellowship as a 2009/10 Robert Bosch Fellow and now works freelance for WDR radio in Cologne.
Trustees

Visit our Web site to see the full list of U.S. and German Boards of Trustees.

Sponsors

By contributing to Arthur F. Burns Fellowships, Inc., you allow us to make a difference for German and American journalists, their news organizations and their audiences on both sides of the Atlantic. To make a tax-deductible donation please contact Burns.

Thanks to each of our 2009 sponsors.

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