Blogs

  • Feb 62014

    To Cover Health Effectively, Journalists Must Look at the Big Picture

    When a new health initiative is announced, journalists too often think they have an easy story to tell. They can quote officials on what the project will do and how quickly they expect it to eradicate a disease or improve the health of the people.

    But if reporters think they are telling the whole story, they need to think again. These initiatives do not exist in isolation. Placing the new plan in context, and especially explaining where it fits within the overall health system, is critical to informing the public.