Blogs

  • Aug 252010

    Para resistir censura, lanzaron la revista Emeequis

    La revista Emeequis nació hace cuatro años cuando un grupo de periodistas renunciaron del semanario La Revista en vez de tolerar la censura de los directivos de la casa editorial matriz, El Universal.

    En cinco meses, estos periodistas, liderado por Ignacio Rodríguez Reyna, recaudaron $250.000 USD de unos 400 socios y lanzaron la nueva revista. La historia singular de estos socios se encuentra en el sitio de la publicación.

  • Aug 252010

    ¿Cuánto cobrar en tu sitio? Lo más posible

    Esta pregunta es posiblemente la más común en las clases de periodismo emprendedor. La respuesta no es chistosa.

    El truco de establecer un precio justo por la publicidad o un patrocinio en tu sitio debe equilibrar los intereses tanto del medio como del anunciante. Un precio justo debe representar el valor completo del servicio al patrocinador así como una recompensa justa al medio.

    Costo por mil impresiones

    Un método tradicional para establecer el costo de un anuncio en un medio es el costo por mil impresiones, o CPM.

  • Aug 252010

    Tendencia en medios: menos usuarios, más ingresos de cada uno

    Más medios digitales están concluyendo que el tamaño de la audiencia no es tan importante como los ingresos generados por cada usuario.

    Esta es la conclusión de Robert Andrews en un artículo en Paid Content (el original en inglés se encuentra aquí).

    Rechazo de buscadores

    La verdad es que el número de visitantes a cualquier sitio en la web se infla por los que llegan por buscadores y nunca regresan. Es probable que estos usuarios fugaces no son leales al medio digital ni a los patrocinadores.

  • Aug 202010

    Getting To Know You

    One small, but very enterprising TV association in Lima, Peru aims to be inclusive and provide true coverage to an entire country... all with a little help from some friends.

    The H is silent. That’s how I usually explain how my name is pronounced.  I thought it would no longer be an issue in Peru, but it turns out it’s an even bigger problem here! Locals pronounce the H with a guttural sound making my name sound German. Oh well.

  • Aug 202010

    Savana, Mozal and Air Pollution

    Last year, the aluminum production company Mozal quietly requested authorization to operate with direct emissions (or bypass the filtering system) while repairing its Fume Treatment Centers (FTC) for six months, at a cost of $10-million. "Sub-optimal engineering in the centers," was the bland term used by Mozal assets president Mike Fraser to explain the need for repairs. Translation: shoddy quality.

    The smelter, one of the largest foreign investments ever in Mozambique, is visible from the highway linking Maputo to South Africa.

  • Aug 192010

    Mural: a celebration of life in the periphery

    A phrase once uttered once by one of the students who took part in the Mural course impressed me deeply.

  • Aug 102010

    Carpe Diem: Covering Health In Kenya Post Referendum

    Two days after Kenyans defied expectations and peacefully, purposefully approved a new Constitution, I was processing two powerful emotions.

    The first one mirrored my overall mindset during the 2008 US Presidential Election, when the chance to participate in an historic event was literally intoxicating. Being able to fly home from my ICFJ Kenya program base to vote only heightened the excitement. I know many Kenyans are feeling that same tidal wave of impact at defying the naysayers through the power of the ballot.

    But the other sensation I’m feeling is deep relief.

  • Jul 302010

    New Digital Map Tracks Crime and Corruption in Panama

    As a Mexican journalist living at the U.S.-Mexico border, I recognize the footprints of organized crime: drug-related executions, drug seizures, and drive-by shootings. I have seen these same signs in Panama. That’s why I think my project as a Knight International Journalism Fellow will be crucial for my Panamanian colleagues.

    Citizens can tweet or submit an online form with their crime report. Soon they will be able to text as well. The reports are geo-tagged on a digital map using Ushahidi, an online platform that originated in Kenya to track violence during the elections.

  • Jul 302010

    A Unique Gathering of Fellows

    Kampala, Uganda -- When nine Knight Fellows gathered in Kampala recently, most found the meeting to be a rare and welcome chance to spend time and exchange ideas with a group of peers.The nine are all on similar missions in newsrooms across Sub-Saharan Africa – to improve and expand coverage of either health or poverty at the organizations where they work as coaches, trainers and mentors. It can be a lonely mission. By definition, the Fellow is a unique presence in a newsroom.

  • Jul 262010

    Delivering the Goods: Overview of the Marketing and Product Development Process

    Start-ups often grow organically and often need a little guidance on growth and development.