Many journalists wonder how they can evaluate the impact of an investigation or a blog post. Here are some simple techniques to use:

1) Use Google advanced search:

• Place the permanent URL for the content you wish to monitor in the second text box
• Do the same with the title
• Repeat the same step for the subtitle or the short summary of the article.

In all cases, use the "narrow your results" tool to analyze the results for the last 24 hours.