I attended this year’s South By Southwest Interactive Festival (SXSWi) to interact with industry leaders and explore interactive technologies we could use to help people in developing countries access and share information in new ways.

For the unfamiliar, SXSWi is a five-day extravaganza of panels, parties, free food, meetings planned and moments serendipitous, accelerators, keynotes and one massive tech trade show. Few events bring together such an amazing array of mobile and digital thinkers and innovators.

Tomato farmers all over Jordan face a daily challenge. Should they collect their daily crops and send them to the central vegetable markets without knowing the market availability or price? If there is a big stock of tomatoes in that market, high supply and stable demand reduce the prices. Sometimes there aren't enough buyers and the produce goes to waste. Since there are no tomato processing facilities in Jordan, the result is a direct loss to Jordanian farmers.

It is hardly news to say that social media offer unprecedented opportunity to empower change through collaboration. We’ve seen this in American elections and the Arab Spring, alike. With over one billion people now active on social media around the world, and two billion Internet users, it has never been this technologically easy to connect people and work together, the world over.

But what about the billions of people who aren’t active on these social media, or don’t have access to the Internet or smartphones? Are they completely cut off?