Saqué la calculadora para revisar algunas cifras recientes y verifiqué que la publicidad en móviles ha captado menos de la mitad del 1% del total publicitario en EE.UU.

Sin embargo, los $500 millones USD de publicidad en móviles 2010 doblará el total del año anterior, según dice Bloomberg Business Week.

El ritmo del crecimiento y no el total de dinero es lo

A much-needed cleanup day did more than clear the dust at SLBC. It became symbolic of the change from stale, state-run facility to the nation’s first ever public broadcasting network. The “rescue team” of thirty-five active, young volunteers – men and women – clambered out of the poda-podas (converted mini-vans) sporting white t-shirts that read, “Support SLBC” early last Saturday morning.

The first step in establishing a permanent training system in Peru takes place, as the nine stations are close to coming on board.

I love to run, something I’ve continued to do in Peru. But I never expected to find THIS growing under my shoe a mere 48 hours after my last outing! Mold. It’s one of the biggest problems in Lima, a city with one of the highest asthma levels in the world. But what really surprise me was how fast it grew. If only the rest of business in Peru moved as quickly...

Gbanabom (Elvis) Hallowell was officially welcomed to the fold at SLBC as the new, permanent, Board-approved, presidentially-appointed Director General on October 1, 2010. After months of application forms, interviews, “politicking”, review committees and appointment processes, Gbanabom’s presence is a very welcome sign that things are moving forward in the transition from state-owned SLBS to the public broadcaster SLBC. Signs of progress can be few and far between but this giant step is hugely significant.