Esta pregunta es posiblemente la más común en las clases de periodismo emprendedor. La respuesta no es chistosa.

El truco de establecer un precio justo por la publicidad o un patrocinio en tu sitio debe equilibrar los intereses tanto del medio como del anunciante. Un precio justo debe representar el valor completo del servicio al patrocinador así como una recompensa justa al medio.

Costo por mil impresiones

Un método tradicional para establecer el costo de un anuncio en un medio es el costo por mil impresiones, o CPM.

Más medios digitales están concluyendo que el tamaño de la audiencia no es tan importante como los ingresos generados por cada usuario.

Esta es la conclusión de Robert Andrews en un artículo en Paid Content (el original en inglés se encuentra aquí).

Rechazo de buscadores

La verdad es que el número de visitantes a cualquier sitio en la web se infla por los que llegan por buscadores y nunca regresan. Es probable que estos usuarios fugaces no son leales al medio digital ni a los patrocinadores.

One small, but very enterprising TV association in Lima, Peru aims to be inclusive and provide true coverage to an entire country... all with a little help from some friends.

The H is silent. That’s how I usually explain how my name is pronounced.  I thought it would no longer be an issue in Peru, but it turns out it’s an even bigger problem here! Locals pronounce the H with a guttural sound making my name sound German. Oh well.

A phrase once uttered once by one of the students who took part in the Mural course impressed me deeply.

As a Mexican journalist living at the U.S.-Mexico border, I recognize the footprints of organized crime: drug-related executions, drug seizures, and drive-by shootings. I have seen these same signs in Panama. That’s why I think my project as a Knight International Journalism Fellow will be crucial for my Panamanian colleagues.

Citizens can tweet or submit an online form with their crime report. Soon they will be able to text as well. The reports are geo-tagged on a digital map using Ushahidi, an online platform that originated in Kenya to track violence during the elections.

Un mercadólogo que cree en el poder de referenciadores usa un método sencillo para escoger un restaurante en la carretera.

Para él los referenciadores son los camioneros. Escoge un restaurante donde hay muchos camiones estacionados porque se supone que los conductores son los expertos de la comida en la carretera.

We are now going to the final week of lessons offered to a group of citizen journalists from peripheral areas of São Paulo, that have become the first wave of trainees of the "Mural" project.

Freelance journalists working in the Panama provinces are usually the last ones to receive training and support.

For the third consecutive week, we had a high attendance rate, except for a few colleagues who were unable to come for health reasons. Those who couldn't attend have already sent emails asking to be updated on the content and pitching the stories that were asked in class.

A big coalition of journalists, citizens and civil society organizations is being formed in Panama to track and reduce crime and corruption and prompt better governmental policies. 

It's been just a few weeks since our Website Mi Panama Transparente was launched to help journalists track crime and corruption using advanced online tools.