Resources

  • Successful Newspaper Advertising

    No newspaper can survive, even in the strongest market, without a skilled sales staff that understands the business of selling in general, and the ins and outs of selling newspaper space in particular. In an odd way, good newspaper salesmen are like good reporters. As they race from one story to the next, journalists come to know a little bit about a great many things. A newspaper salesman should quickly learn a little bit about the business of every client, from the shoemaker to the Mercedes dealer. What follows is written in the hopeful belief that if publishers in emerging democracies...

    1 Comments
  • Media Training

    This manual has been adapted from the International Center for Journalists’ operational handbook and has been used by our trainers for more than a decade. It pulls together long-proven methods of training adults in general, professional journalists and managers in particular, and international journalists and managers especially. It comes from lessons learned (sometimes the hard way) in more than 20 years of training by the Center, its staff, and its hundreds of adjunct faculty and consultants who have made a science out of imparting information and skills to others.

    1 Comments
  • Journalism Tipsheets

    Identifying and weighing the elements that make a story important or interesting to a reader can help you decide whether to pursue a story, what to emphasize in the lead and how to organize the story. Among the elements to consider: Importance/Relevance, timeliness, proximity, prominence, audience, conflict, novelty. This manual provides crucial tips for improving the quality of journalism.

    1 Comments
  • Journalism Ethics: The New Debate

    It is essential that journalists in Latin America think about ethics in their profession, talk about ethics with their colleagues and their audiences, and develop ethical standards and guidelines that fit their needs and circumstances. To encourage these things is the purpose of this video and handbook. Ethics for the media in Latin America must emerge from those who write and edit the news, from the publishers and station owners, and from the workers who sell the advertising and subscriptions to sustain their businesses. Developing ethical standards is a personal exercise in part and a...

    1 Comments
  • Getting the Story: The Basics of Professional Journalism: Reporting, Writing & Editing

    This workbook contains advice and practice material for use with the ICFJ videotape/text training program Getting the Story: The Basics of Professional Journalism. The videotape shows various activities being performed in the gathering and processing of news. The 39-minute video has three parts. Each of this Workbook’s three parts corresponds to a part in the videotape. The workbook is meant to be used in a classroom situation or merely as an individual supplement to the videotape.

    1 Comments
  • Media and Freedom of Expression in the Americas

    This manual intends to illustrate the most serious threats to freedom of expression and freedom of the press in Latin America, and it reviews international treaties that guarantee freedom of expression as a fundamental human right necessary for democracy. Some 350 journalists from more than 150 communities in Latin America participated in seminars and shared their individual experiences. Journalists working in major cities, as well as those from provinces and small towns where the media generally are more easily intimidated, discussed threats to freedom of expression and of the press, and...

    1 Comments
  • Fighting Words: How Arab and American Journalists Can Break Through to Better Coverage

    This manual is an outgrowth of a 2005 conference of two dozen Arab and American journalists who gathered to talk about how they cover each other's worlds, with the goal of improving coverage on both sides. Topics included the Israeli-Palestinian conflict, stereotyping, religion, patriotism, loaded words, pressure from government and business, and the barriers journalists face to good coverage.

    1 Comments
  • Bolivia Radio Reporting

    La radio es instantaneidad, rapidez, simultaneidad e inmediatez. A diferencia de la prensa escrita o la televisión, la radio sólo cuenta con la palabra y los efectos sonoros para hacerle llegar a la audiencia un mensaje que se entienda. Los oyentes no pueden releer nuestra historia ni completarla con imágenes visuales: sólo tienen una oportunidad de escucharla. Por tanto, deben entender inmediatamente las noticias que estamos transmitiendo.

    1 Comments
  • The Business of News: Know Your Audience Increasing Readership and Advertising Through Research

    Newspapers everywhere are facing the increasing, intense competition for readers' attention and advertising business. Newspaper editors and managers must be aware of the needs and desires of both their readers and advertisers in order to grow in the future. And the learning process must be an ongoing process, because those needs and desires change frequently in a rapidly changing world. This manual walks you through the process of conducting useful market research through quantitative and qualitative methods.

    1 Comments
  • Journalism and Trauma

    Covering tragedy and human suffering is at the heart of what journalists do. This manual provides a starting point for news organizations seeking to deal more efficiently with journalism and traumatic stress.

    1 Comments