The rapid development of artificial intelligence (AI) has generated excitement and fear alike within the news industry, prompting many to ponder what lies in store for journalism’s future.
If approached smartly and leveraged strategically, AI offers journalists and their outlets promising potential to boost efficiency and innovation.
One way journalists and news organizations can strengthen audience trust is to focus on reaching people who may not actively read or watch the news, suggested
Lynn Walsh, assistant director at
Trusting News, during an ICFJ
Empowering the Truth Global Summit session. To do so effectively, it's important for journalists to “think like a news consumer,” she said.
ICFJ staffers and dozens of ICFJ network members are here for the International Journalism Festival, to learn, connect and collaborate with other journalists and those who support them from across the world.
