ICFJ conducted a U.S.-based professional development program for six media managers from Serbia, sponsored by the U.S. Department of State through Support for East European Democracy (SEED) assistance to Serbia
The program is designed to explain the principles and practices of U.S. media industry that help the press retain its freedom and economic viability through observing how U.S. media organizations generate revenues, define readership and audiences, strive to increase circulation, and apply new communication technologies to research stories. It will give participants the knowledge and skills to implement new strategies and practices when they return to their news organizations and share lessons learned with their staff and colleagues.
The 2011 program included training sessions on “The structures of media companies in the United States," “Diversifying revenue & profitability—US practice,” “Managing media businesses in a shifting environment: U.S. experience,” and “Aligning leadership, vision and management: leadership- U.S. media industry perspective"
During the program in Washington D.C., the group of media CEOs/media managers visited NPR, USA Today, WUSA-TV, Voice of America, the U.S. Supreme Court and the Newseum.
The second part of the program was conducted in New York City. The program participants visited The New York Times, Bloomberg, CBS and the United Nations. They also experienced American culture through sightseeing tours in D.C. and New York City and a Broadway musical.
This Program is a continuation from our 2009 Serbian Editors and Managers Program.