The Business of News: Know Your Audience Increasing Readership and Advertising Through Research - English

Newspapers everywhere are facing the increasing, intense competition for readers' attention and advertising business. Newspaper editors and managers must be aware of the needs and desires of both their readers and advertisers in order to grow in the future. And the learning process must be an ongoing process, because those needs and desires change frequently in a rapidly changing world. This manual walks you through the process of conducting useful market research through quantitative and qualitative methods.