Personnel and Profits: A Guide to Successful Newspaper Management
This is a basic guide for creating and operating a successful newspaper business. This booklet is intended to be useful for newspaper entrepreneurs in developing countries, and in countries with newly emergent press freedoms or market economies. Most newspapers begin with an idea, a mission or an inspiration. Few newspapers are started in developing societies primarily as a vehicle to make money for their owners. Because most newspaper entrepreneurs get started for non-business reasons, they need a basic guide to the business of running a newspaper.