What do you know?
Quick Quiz
1. A business reporter regularly covers a major steel company. His parents own a considerable amount of the company’s shares. He knows the company is experiencing some major difficulties that could affect the share price dramatically. What should he do?
A. Tell his editor about his parents’ share holdings and ask to be removed from covering that company.
B. Keep reporting as fairly as possible on the company. No need to inform the editor.
C. Tell his parents to cash in their share immediately.
2. The slang term for the type of story that recounts chronologically the background of a major event is called:
A. Investigative.
B. Tick tock.
C. Sections technique.
3. Reporters should be somewhat skeptical about using analysts as sources for stories, according to some reporters, because:
A. Analysts are not necessarily independent from the companies they cover.
B. Analysts are not particularly knowledgeable.
C. Many analysts want to be quoted off the record.


