Sao Paulo Newspaper Reimagines Elections Data in Animated Video

Oct 32012

In the run-up to the Sao Paulo's Oct. 7 municipal elections, one newsroom has reimagined data from nearly two decades as an animated video that engages the public and draws people to its website and YouTube channel. Folha de Sao Paulo, a daily newspaper and partner of Knight Fellow Gustavo Faleiros, took voting data from every municipal, regional and national election since 1994 and mapped the locations of votes throughout Sao Paulo. The result is an innovative animated video—and a model for how newsrooms can bring data to life. The three-minute clip depicts a helicopter—the “Folhacóptero”—whose pilot flies above the city, explaining the often-polarized political landscape below.

Watch the animation here. Faleiros is working closely with Folha to increase and improve visualization of data that helps the public better understand the voting process and politics in Brazil’s largest city.