May 8 (On Bloomberg) -- Editor-in-Chief Matthew Winkler spearheaded a groundbreaking project in China when in 2007 he set up a Bloomberg terminal lab at Tsinghua University.

Twenty reporters from prestigious media outlets across the U.S. and Germany are the newest participants in an influential exchange program for young journalists, the Arthur F. Burns Fellowship.

Many of this year’s U.S. participants come from leading radio stations across the country. Also represented are Washington news website Politico, VICE Media, and The Washington Times. Their German colleagues hail from top news organizations such as N24 TV, Die Zeit and Der Spiegel newspapers.

The Fellows will come to Washington, D.C.

For the past two years, I’ve gone to South By Southwest’s (SXSW) Interactive Festival in search of ideas and tools to bring to journalism.

Journalists and media have only scratched the surface in assessing their value to the world. To better understand and deliver that value, we need to improve how we measure the true impact of journalism.