business of journalism

Mobile and Advertising Innovations Set the Course for Sustainability Efforts by Liberia Media

Since embarking a year ago on a media-sustainability project as a Knight International Journalism Fellow in Liberia, I have worked with managers at three newspapers and three radio stations to help them succeed not only as news organizations but also as businesses.

The Liberia media industry is extremely volatile, with radio stations, in particular, shutting down from time to time for lack of income.