Doing the Tango with Media Innovation in Argentina
I got engaged at the Media Party in Buenos Aires.
No, I did not fall in love with some sultry tango dancer. I got engaged by a plethora of projects from across Latin America that aim to pull audiences into the news -- everything from fact-checking politicians' blather to making tough decisions about the national budget to rating health care services.
Of all the places we at the International Center for Journalists work in the world, Latin America has always been a hotbed of media innovation. That innovation was on full display at fourth annual Media Party Aug. 27-29, organized (with a lot of help) by ICFJ Knight Fellow Mariano Blejman. More than 1,600 people from five continents attended the Media Party -- though most, of course, were from Latin America.
During the presentations, the Media Fair showcase, and the day-long Hackathon that wrapped up the Media Party, I saw dozens of projects that engage audiences in fascinating ways. Many of them have received funding from HacksLabs, a project led by Blejman that accelerates data-driven journalism projects. HacksLabs is funded by a variety of organizations, including the John S. and James L. Knight Foundation, the World Bank, Hivos International and the Avina Foundation.
Here are some of the interesting projects:
Yo Quiero Saber ("I Want to Know") is an interactive game that allows users to find out which candidates for office in Argentina most closely agree with them on the most important issues in the election. The app's creators surveyed candidates on their views on the issues, or researched their views when they didn't answer the survey. Users answer the same questions and are told which candidates align with their views. In its first 11 days, the tool had 350,000 unique users.
Cuidados Intensivos ("Intensive Care") monitors private health-care facilities and doctors throughout Peru, permitting citizens to check on whether their health-care providers have been sanctioned or fined and to report their own problems. The service is operated by the Peruvian investigative journalism organization Ojo Publico.
Señor Ministro ("Mr. Minister"), which is still under development, is a tool that will allow the user to play with the national budget of Argentina, deciding which services to prioritize with limited funds.
The digital media disruption that has roiled journalism in the United States and Europe for decades has fully caught up to Latin America. Traditional media have recognized that they need to find new ways to keep their audiences and attract new ones, while online-only startups are pioneering new techniques to do so right out of the starting gate. Engaging those audiences through social media, interactive data projects and mobile news is key to staying competitive.
Argentine media have often led the way in Latin America. La Nación has become such a pioneer in interactive data journalism that its projects are often listed among the winners of international data journalism contests with the likes of The New York Times and The Guardian. Argentina's other major newspaper, Clarin, is also betting big on data journalism, gamification, mobile and other strategies for increasing audience engagement.
"In order to keep its place, journalism will have to reinvent itself," says Marcos Foglia, digital platforms director at the Clarin Group. "We have to understand how human attention works and learn how to seduce it."