La publicidad en móviles: poca pero prometedora

By: James Breiner | 10/25/2010

Saqué la calculadora para revisar algunas cifras recientes y verifiqué que la publicidad en móviles ha captado menos de la mitad del 1% del total publicitario en EE.UU.

Sin embargo, los $500 millones USD de publicidad en móviles 2010 doblará el total del año anterior, según dice Bloomberg Business Week.

El ritmo del crecimiento y no el total de dinero es lo importante en este momento.

Tienen razón los que dicen que el futuro de la web queda en los aparatos móviles como smartphones y tabletas como el iPad.

Por eso, la noticia de que Apple está por superar al monstruo de publicidad digital, Google, en esta categoría llamó la atención. El gráfico de IDC ilustra la situación actual.

Parece que el dominio de Google está en peligro por el iPad, cuyo ritmo de adopción ha sobrepasado el de cualquier aparato electrónico de la historia.

News Category

Blog Post

Topics

Media Innovation

Country/Region

Latin America / Caribbean

Latest News

IJNet Journalist of the Month: Amr Eleraqi

Originally from Egypt, Amr Eleraqi is a journalist, author and instructor at Toronto Metropolitan University in Canada. He is the founder of the award-winning data journalism website, InfoTimes, and a former ICFJ Knight Fellow. His latest book, on Python coding skills for journalists, was released at the start of this year. Eleraqi spoke with IJNet about his start in journalism, media in both the Middle East and Canada, his new book project and more.

How to Cover Global Trade Like a Pro: Tariffs Edition

Tariffs, essentially taxes on imported goods, have been at the core of cross-border trade since the days of ancient Athens and Mesopotamia. They can protect domestic industries, generate revenue, or act as political tools. For journalists, tariffs often provide a clear, tangible hook to explain the much broader and more complex web of international commerce or the realities of geopolitical machinations.

ICFJ Voices: Maran Perianen, Empowering Individuals Through Citizen Journalism

Maran Perianen is the founder and editor of Citizen’s Journal, a community news outlet focused on citizen journalism. He’s also co-founder of the Far East Documentary Centre. Perianen has extensive experience as a video journalism trainer and has worked throughout Southeast Asia. He says that his engagement with ICFJ has played a major role in his professional development. “It reinforced the idea that citizens, when equipped with the right knowledge and tools, can become powerful agents of change in their communities,” he said. Perianen is from Malaysia and is based in Kuala Lumpur.