TruthBuzz: Making the Truth Go Viral

Fake news orbits the planet in an instant on social media. Is the truth keeping pace?

TruthBuzz recruited five full-time Fellows to work in newsrooms in some of the most populous nations: Brazil, India, Indonesia, Nigeria and the United States. Modeled on the ICFJ Knight Fellowships, the TruthBuzz Fellows will help reporters adopt compelling storytelling methods that improve the reach and impact of fact-checking and help “inoculate” audiences against false or misleading information. Through a collaboration with First Draft News, fellows and their newsroom partners will receive training in fact-checking and verification.

Countering Disinformation: TruthBuzz Fellows will work in newsrooms in Brazil, Nigeria, India, Indonesia and the U.S.

The TruthBuzz initiative aims to improve the reach and influence of the facts by communicating fact-checked information in a compelling, shareable way. It was originally launched as a global contest to find new ways to help verified facts reach the widest possible audience. The winning entries from 2017, which included caricatures of politicians, time-lapse videos and an app modeled on a classic video game, identified novel methods to combat misinformation and share solid and instantly understandable fact-checking.

Future TruthBuzz programs will include research studies of the effectiveness of creative storytelling in making the truth go viral.


Program Dates:
3/29/2018 - 9/18/2019
Program Type
Funded by