Peru: Create the First Broadcast Training Center
Hena Cuevas trained broadcast news reporters and producers in Peru to improve the quality of news reports and increase local news in national coverage. Her partner, the National Association of Local Television Channels (Red TV), is Peru’s largest network of local TV stations, an alliance of 40 independent channels that reaches more than a third of Peru’s TV viewers. She has created a two-person training team that is working with Red TV’s affiliates to improve everything from reporting standards to camera work.
Cuevas also helped Red TV to produce the first live feeds from communities around the country during the April presidential elections. She set up a system that allowed local stations to feed reports live over the Internet using Facebook—a first for Red TV. The coverage attracted a record 10,000 visitors on election night alone. Red TV then provided live streaming of the runoff vote on June 5.
Before Cuevas started her fellowship, 80 percent of the stories sent in by the participating stations for the main national news program needed heavy edits. Now, only a few of their stories need any editing at all, improving the overall quality of the nightly report. Veteran Red TV journalist Zenaida Solis will lead the training team once the fellowship ends.