ICFJ Knight Fellowships

El periodista que vende publicidad: conoce tu audiencia y tu medio

Muchos periodistas independientes tienen miedo de vender publicidad o patrocinios en sus medios digitales.

Pero si saben hablar de su audiencia y el posible valor al cliente, hasta un periodista inhábil puede lograr vender publicidad.

La regla dorada del mercadeo y las ventas es Conocer al cliente. Aquí el cliente es el usuario-lector-suscriptor. Si conocemos bien a éstos, podemos tratar mejor con los anunciantes-patrocinadores.

Encontrarse frente a vender, los periodistas tienen varias inquietudes:

-- No sé o me da vergüenza pedir dinero por servicios.

Ethics and professionalism don't stop bullets, but reduce risks

As a part of the ICFJ's program in Panama, we are training correspondents who frequently work under risk covering not only community issues but also crime in cities affected by drug trafficking. Ethics, professionalism and methods of verification and bullet-proofing stories are crucial elements in the workshops.

Panama -- For a brief moment, I felt like being in a Mexico province, not in Colon, at the Caribbean port of entry of the Panama Canal.

Malawi President Lifts Midwife Ban After News Reports Paint A Grim Picture for Pregnant Women

Malawi President Bingu wa Mutharika had just returned home from New York where he had been attending a UN heads of state summit to review the Millennium Development Goals (MDGs), making a detour through Havana—a city known more for its cigars than for its pies.

As is customary, he held a press conference when he touched down at Chileka International Airport and used the occasion to flay his critics for complaining that his numerous foreign trips were draining the national treasury.

Election of Brazil’s First Female President Offers Lessons for Reporters

The election of Brazil’s first woman president should be hailed, but has not aroused many celebrations. A dirty campaign in which the media has a lot to answer for has much to do with that.

This Sunday, for the first time in its history, Brazil elected a woman to the country’s highest political office. Even for those with differing political views, this should have been hailed as an historic milestone in a nation with a male-dominated workforce. And yet, many people, weary of an incredibly negative, shallow campaign season, were just eager for it all to end.