News

The latest news from the International Center for Journalists.

August
25
2010

¿Cuánto cobrar en tu sitio? Lo más posible

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Esta pregunta es posiblemente la más común en las clases de periodismo emprendedor. La respuesta no es chistosa.

El truco de establecer un precio justo por la publicidad o un patrocinio en tu sitio debe equilibrar los intereses tanto del medio como del anunciante. Un precio justo debe representar el valor completo del servicio al patrocinador así como una recompensa justa al medio.

Costo por mil impresiones

Un método tradicional para establecer el costo de un anuncio en un medio es el costo por mil impresiones, o CPM.

August
25
2010

Tendencia en medios: menos usuarios, más ingresos de cada uno

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Más medios digitales están concluyendo que el tamaño de la audiencia no es tan importante como los ingresos generados por cada usuario.

Esta es la conclusión de Robert Andrews en un artículo en Paid Content (el original en inglés se encuentra aquí).

Rechazo de buscadores

La verdad es que el número de visitantes a cualquier sitio en la web se infla por los que llegan por buscadores y nunca regresan. Es probable que estos usuarios fugaces no son leales al medio digital ni a los patrocinadores.

August
20
2010

Getting To Know You

One small, but very enterprising TV association in Lima, Peru aims to be inclusive and provide true coverage to an entire country... all with a little help from some friends.

The H is silent. That’s how I usually explain how my name is pronounced.  I thought it would no longer be an issue in Peru, but it turns out it’s an even bigger problem here! Locals pronounce the H with a guttural sound making my name sound German. Oh well.

August
20
2010

Savana, Mozal and Air Pollution

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Last year, the aluminum production company Mozal quietly requested authorization to operate with direct emissions (or bypass the filtering system) while repairing its Fume Treatment Centers (FTC) for six months, at a cost of $10-million. "Sub-optimal engineering in the centers," was the bland term used by Mozal assets president Mike Fraser to explain the need for repairs. Translation: shoddy quality.

The smelter, one of the largest foreign investments ever in Mozambique, is visible from the highway linking Maputo to South Africa.

August
19
2010

Mural: a celebration of life in the periphery

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A phrase once uttered once by one of the students who took part in the Mural course impressed me deeply.

August
17
2010

Citizen Journalists in Tribal India Use Cell Phones to Send and Receive News

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In a remote region of central India, a citizen journalist reached for a cell phone recently, and with the push of a few buttons filed a report to a mobile phone news service developed by Knight International Journalism Fellow Shubhranshu Choudhary. The story was about school workers going unpaid for more than a year, and included contact information for the education secretary.

Once it was confirmed and approved by professionals, the story was made available publicly. Subscribers to the news service got a prompt on their own cell phones that a new story had been posted.

August
10
2010

Carpe Diem: Covering Health In Kenya Post Referendum

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Two days after Kenyans defied expectations and peacefully, purposefully approved a new Constitution, I was processing two powerful emotions.

The first one mirrored my overall mindset during the 2008 US Presidential Election, when the chance to participate in an historic event was literally intoxicating. Being able to fly home from my ICFJ Kenya program base to vote only heightened the excitement. I know many Kenyans are feeling that same tidal wave of impact at defying the naysayers through the power of the ballot.

But the other sensation I’m feeling is deep relief.

July
30
2010

New Digital Map Tracks Crime and Corruption in Panama

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As a Mexican journalist living at the U.S.-Mexico border, I recognize the footprints of organized crime: drug-related executions, drug seizures, and drive-by shootings. I have seen these same signs in Panama. That’s why I think my project as a Knight International Journalism Fellow will be crucial for my Panamanian colleagues.

Citizens can tweet or submit an online form with their crime report. Soon they will be able to text as well. The reports are geo-tagged on a digital map using Ushahidi, an online platform that originated in Kenya to track violence during the elections.

July
26
2010

Delivering the Goods: Overview of the Marketing and Product Development Process

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Start-ups often grow organically and often need a little guidance on growth and development.

July
24
2010

Mobile phone technology meets citizen journalism

When my health-journalism fellowship began two and a half years ago, I dreamed about finding the “killer app” for mobile telephones that would revolutionize journalism in Africa.

I didn’t make much headway, and the dream came to look like a wild fantasy. But today, 26-year old Lydia Namubiru is engineering the kind of leap forward I once dreamed would be my claim to fame.

The diminutive Ugandan was working as a features writer for the New Vision newspaper when I arrived in her country at the beginning of 2008.